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Who we are

A Media, Market & Data Intelligence firm built for African realities

MI Group supports public and private decision-makers by turning media, market and digital data into concrete recommendations, across the CEMAC zone and sub-Saharan Africa.

Our story

Founded nearly 20 years ago, MI Group has grown with the markets it observes — from media tracking to data intelligence, market research and strategic watch. Our teams combine deep knowledge of the African field with international methodological standards.

Key milestones

  1. 2007Founding of Media Intelligence in Yaoundé
  2. 2011Recapitalization to support growth
  3. 2011Expansion into the DRC, Rwanda, and Gabon
  4. 2018Membership in the Pan African Media Research Organization (PAMRO)
  5. 2019Membership in the European Society for Opinion and Marketing Research (ESOMAR)
  6. 2021Member of the Mystery Shopping Providers Association Europe/Africa (MSPA)
  7. 2026Restructuring into 6 divisions, opening of the DRC office, transition to MI GROUP

Our values

Methodological rigour

Proven, documented protocols aligned with international standards (PAMRO, ESOMAR, MSPA).

Independence

Objective analysis, free of conflict of interest, serving your decisions alone.

Field knowledge

A close reading of Cameroonian and sub-regional markets, grounded in reality.

Confidentiality

Strict protection of your data and references at every step.

Our team

  • Rostant TANERostant TANECEO & Main Consultant
  • Marius TIOGNOUMarius TIOGNOUHead of MI MEDIA Department
  • Raphael ZAMBORaphael ZAMBOSenior Consultant
  • Arthur TAGNEArthur TAGNESenior Consultant

Our offices

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