MI Group supports public and private decision-makers by turning media, market and digital data into concrete recommendations. We operate across the CEMAC zone and sub-Saharan Africa, alongside executive teams and marketing departments that need reliable information for their strategic choices.
More about MI Group →A fine reading of Cameroonian and sub-regional markets, paired with international methodological rigour.
Media, Market (Studies & Watch), Strategy, Data and Academy: an integrated offer covering your whole strategic environment.
Watch analysts, media coders, analysts, economists and project managers with complementary profiles.
Each center can be mobilised on its own or combined in a tailor-made dispositif suited to your challenges.
Ad tracking, share of voice, editorial watch and mapping of media & influencers.
Discover →Feasibility, awareness, satisfaction, segmentation: understand your markets to decide with confidence.
Discover →Competitive & regulatory watch, mystery surveys and due diligence: the info before the surprise.
Discover →E-reputation, social media analytics, digital benchmark and strategic advisory.
Discover →Proprietary platforms and data solutions: Broadcast Monitor, Outdoor Monitor Mobile, Brand Monitor.
Discover →Certifying training and capacity-building programmes to strengthen your teams.
Discover →From scoping the mission to adjusting the strategy, six steps that make the findings reliable and directly usable.
The mission is defined by aligning the client's brief with a thorough analysis of their environment.
The most relevant information sources are identified and selected against the client's specific requirements.
Data is gathered under a rigorous methodology, kept aligned with the strategic objectives throughout.
The data collected is processed and analysed, structured into actionable intelligence suited to the client's decisions.
Findings are delivered in the agreed formats, so they are clear and relevant to the client.
Findings are validated and the strategy adjusted in light of the new perspectives or needs identified.
Expertise practised with rigour, transparency and responsibility.
Specialised in Media, Market & Data Intelligence, serving public and private decision-makers for nearly 20 years.
Field knowledge of the African context combined with internationally recognised methodological standards.
6 complementary centers to cover your entire strategic environment, from a single partner.
« I would like to thank you for your efforts in putting together this first report. Indeed, this first report has set the ground for even more insightful ones. Our team is really committed to providing high quality information to management and I would simply like to encourage you to keep the standard high. »
« Nous sommes globalement satisfait de votre prestation. Sur une échelle de 1 à 5, de Pas satisfait (1) à très satisfait (5), nous évaluons notre niveau de satisfaction à 4. »
« Notre partenariat avec MEDIA INTELLIGENCE a été évalué très positivement. La qualité de leurs produits, associée à un service client réactif, nous a permis d’obtenir d’excellents résultats. Nous sommes particulièrement satisfaits de la progression continue de notre collaboration. »
"Transform your data into strategic insights, and those insights into winning decisions for your growth."
"The strongest signal of this period is undoubtedly the resurgence of the State in key sectors..."
“In 2026, Cameroon enters a key phase, moving from infrastructure ambitions to their exploitation. We guide decision-makers between growing mining opportunities and managing the risks of food inflation.”