The Financial Bulletin – November 2025, published by Media Intelligence, is aimed at stakeholders in the financial sector (banks, fintechs, payment institutions, regulators, investors, and public policymakers). This report provides a clear overview of the trends, innovations, and trust challenges shaping the evolution of the banking and financial services market in Cameroon.

🔑 Key highlights of the bulletin

Executive summary: Despite operational challenges, the month was marked by positive signs, notably the 40 billion FCFA syndicated loan for the PROALU plant.

Banking sector: Afriland First Bank dominates with a 23.3% market share of loans, followed by Société Générale Cameroun and AFG Bank. Banks are increasing their initiatives targeting young people, SMEs, and vulnerable segments.

Payments ecosystem: Orange Money and MTN Mobile Money are expanding their offerings (reduced fees, microloans, premium programs), while new players like Tagus Finance are entering the market with disruptive solutions.

Digital communication: Société Générale Cameroon maintains a strong share of voice thanks to its institutional campaigns, while Afriland and UBA focus on targeted and thematic content.

Voice of Customer (VoC): The main complaints concern account access and customer service quality, confirming the need for better management of operational incidents.

CSR initiatives: Several banks (Ecobank, Afriland, UBA) have strengthened their community initiatives in the areas of health, education, and financial inclusion.

Offers of the month: Notable promotions and innovations include BANGE Bank's Ultra Savings Account linked to the 2025 Africa Cup of Nations (AFCON), the extension of the CRESCOU 2025 program by La Régionale Bank, and Neero Cameroon's instant banking services.

🎯 Bulletin Objective

This bulletin aims to highlight the size and evolution of the banking market, track competitive strategies and innovations of fintechs, analyze digital perception and campaign performance, and identify critical risks and citizen initiatives.

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